Motorola sponsored Scottish Premier League club Motherwell F.C. for 11 years. This long term deal ended after the company started to reduce its manufacturing operations in Scotland. The club also sponsored Livingston F.C. between 1998 and 2002. The company also had a plant on the edge of the town. However, this closed down at the same time as their sponsorship with the club ended. The South Stand at Livingston's Almondvale Stadium, was named after the company, during their time of sponsorship. The company also sponsored a cycling team that counted Lance Armstrong amongst its members. Motorola is also a large sponsor of Danica Patrick, David Beckham, and Fergie. It also sponsored the Richmond Football Club in the Australian Football League from 2004 to 2007. Motorola sponsored São Paulo FC from 2000 to 2001. Motorola also sponsored Club Bolívar since 2008. Motorola awarded TrackIT Solutions for being "The company with most Innovative Enterprise Mobility Solution" in 2010.
Robby Gordon was sponsored by Motorola in 2007 and 2008. Motorola is on Gordon's car in NASCAR 07 and NASCAR 08.